In the wild, woolly and ever-changing world of advertising, it seems that everything old is new again, sort of. Advertising has changed a lot over the years, and right now the changes are happening so fast it can be pretty hard to keep up. Where in years past, advertising came at us in glossy magazine ads, billboards and radio and TV commercials, today we see ads on every kind of social media site available, as well as in staged events and pop-up stores. Still, no matter how much the medium may be changing, the point behind a well-devised ad is to get people’s attention and to influence them to buy products. So, what’s the latest, buzziest trend in advertising these days?
Tried and True Billboards
Many advertising experts are now finding that the old fashioned approach of putting an ad on a moving billboard is still a highly effective way of putting a message across. A billboard truck los Angeles and other major cities can still have a lot of impact, as these congested cities have a lot of consumers out in cars, looking at everything that passes by. An experienced truck driver can also cover a lot of ground in the course of a day, and it’s amazing how many people see these trucks, and also photograph them and upload their messages onto social media. Now that’s impact!
Designing the Ads
Of course, it isn’t enough to just hire a truck to drive around a message. The ad on the moving billboard should be one with a concept that is clear and catchy, yet easy to understand. A great design to go with the ad copy is also crucial to having an effective ad. When all of these elements come together, however, they can add up to a great ad campaign that really delivers the message! Yes, a billboard truck might seem a bit old fashioned, but honestly, why argue with success? These ad campaigns really work!