Lack of budget is one of the leading challenges that many new and upcoming businesses face. According to Hubspot, lack of adequate budget is one of the reasons most of these businesses do not succeed. Unless you are willing to spend, the only way you can get your business known is by marketing your brand or business. Some of the best ways to sell your brand even on a limited budget are outlined below.
1. Create a Website
Running a business can be both demanding and stressful at the same time. Many people have to spend months if not years, trying to perfect their product. Getting exposure in the otherwise already congested marketplace is something most entrepreneurs struggle with. While you may still be able to pay for a TV or radio advert, creating a website can help promote your business and brand.
One of the main benefits of creating a website for your business is that it gives your brand visibility online. With many people using the internet to shop for items, having some online presence should create some exposure. Be sure to publish high quality, helpful, and informative content on the site to attract traffic.
2. Search Engine Optimisation (SEO)
Unlike established brands such as Nike, Apple, and Google, you still need to ensure search engines can find your brand or product. Optimising your business/site for search engines and organic traffic is one of the best ways to get your product/brand known. There is however more to SEO than just running optimisations. Proper keyword research, content creation, and tweaking the site to suit various user needs are some of the practices to undertake in the process.
3. Create High-Quality Content
Who doesn’t love great and engaging content? That said, creating high-quality content for your web pages, blogs, videos, infographics, podcasts, and videos is one way to attract a following today. More and more audiences will start following your content and even recommend the same to their friends. If done correctly, publishing great content will not only attract tonnes of traffic but also increase your revenues and google rankings as well. Creating quality content isn’t an easy thing for most entrepreneurs. Hiring virtual assistants and creative agencies like Fat Free Media can, however, help sort this with ease.
4. Social Media
According to research, two-thirds of the American population use social media platforms every day. Each of these platforms is unique in how they operate. Creating accounts and profiles on the most popular social networking sites, including Twitter, Facebook, Snapchat, Reddit, Instagram, and Pinterest however helps put your brand in front of millions of people. You however need to know how each social site works to make the most out of it. Handled properly, the social media can bring in lots of traffic to your website/business, and even make your brand known.
5. Live Streaming
Although it may sound impossible, it is much easier to stream content live today than it was a few years ago. Social media platforms (Facebook, YouTube, etc.) have made it possible for users to live-stream content free of charge. Take advantage of this feature to build a following and audience online. You can even tell your story to viewers, or even showcase events in real time on this platforms.
6. Create a Unique Brand
All the most popular brands out there have one thing in common; they are unique. Although there may be thousands of already registered brands out there, you can still create a unique brand. Some creativity is however needed to be able to achieve this. Building a unique brand makes people identify the services/services you have to offer to only you. It also makes it easier for search engines to find the brand quickly. Just remember to create something memorable for all.
7. Influencer Marketing
Influencer marketing is one of the most commonly used marketing strategies today. Many people use influencers, such as endorsements from reliable/established brands, blogger reviews, and social media posts by famous people, to make their brands known. You however need to have realistic expectations and be able to tell your story for this strategy to work in your favour.
8. Paid Social Advertising
If all else doesn’t seem to work, you can always try paid social advertising. Twitter and Facebook already offer these services at very reasonable prices. Paid advertising helps increase your brand’s exposure to targeted users on the said platforms. Although you may have to part with a few dollars, results from this strategy can be encouraging. Some patience is however needed to see the results.